Search Engine Optimisation (Birmingham SEO)

Search engine optimisation can be quite an in depth process but it can make all the difference!
In short it is the process of attaining higher search listings so your site is visible where it matters, within the first page or two of results across the Internet.

The amount of work can vary depending upon the complexity of your site and the competition. There is no magic bullet, no tricks and we do not employ bad techniques that can have you banned in the search engines.

So what's involved?
1) The first stage is in depth keyword and competition analysis. Using special applications we produce a comprehensive list of key words and phrases, which would be beneficial for you to be listed for. We then conduct a series of calculations to determine which terms you can make an impact under.

2) Next we scan and evaluate your site and work out what changes needs to be made. We either go about making those changes or provide a detailed report if this is something you wish to take on yourself.

4) We check what pages you already have indexed in the search engines and correct any errors such as duplicate content, which damage listings. We also submit non indexed content as well as create a site map if one is not already present.

3) The other significant factor which determines your search engine positions are the links pointing to your site. These are considered as votes by the search engines. Any old links won't do though, we research and recommend only valuable linking partners and directories that are related to your field with our specialised tools. There are a number of other beneficial methods such as creating keyword rich articles or writing a blog with interesting and continuously updated content.

4) SEO is often an ongoing process as there can be changes to search engine criteria and to stay ahead of your competition is is essential to keep building those links. We produce monthly reports detailing your position changes across the major search engines and provide further recommendations.

Case study: agwoodcare.co.uk

We created and nurtured this market leading e-commerce store, which receives an increasing number of orders each day despite the credit crunch. As well as a successful managed Pay Per Click campaign the site has been fully optimised and with the aid of good quality inbound links the site is listed within the top 5 for 'wood finishes' and its two main brands 'osmo' and 'liberon' amongst others.

Contact us with your requirements for a tailored fit.