Facebook, Twitter and all the rest, love them or hate them they are here to stay. If you are looking to promote a product or brand especially a personal brand then harnessing the ever increasing power of social media could be a smart move.

The bottom line is that you need to be where your target audiences eyeballs go and nowadays people are spending more time online and perhaps less in front of the TV. The reason for this is interaction, we can all talk to one another and share information like never before and we can’t get enough of it! Compare The Market had the crazy idea of creating and advertising Compare The Meerkat with new TV ads and a new website. They then took Alekandr the lovable main character featuring in the Ads and set him up with an amusing fan page on Facebook. At the time of writing this he has 317,262 fans and counting. I wonder which comparison site these fans will first think of using when shopping for car insurance?

All of the link value pointing to Compare The Meerkat will be passed on to Compare The Market, which may well help them to stand out from their competitors!

This entry was posted on Wednesday, April 22nd, 2009 at 3:58 pm and is filed under Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.