Search Engine Marketing

Search engine marketing is the use of search engines to draw targeted traffic to a web site. The most widely used search engine today is the mighty Google whose revenue has overtaken that of ITV! This is because search engine marketing is an extremely affordable and effective means of advertising providing an unrivalled return on investment.

There are two types of results which appear when you search with Google, the natural listings and the sponsored or Adwords pay per click results (where Google make their money).

Both methods are often used together to gain maximum exposure but work in very different ways.

To be listed in the natural listings, search engines scan the site to establish what it is about and then present your site accordingly within their search results. However as there are potentially thousands of competing web sites, specialist knowledge is required to appear amongst the top listings under the search terms you would like. Idealsites first of all conducts keyword & competitor analysis to evaluate where your site could appear with the necessary changes and then can carry out those changes with search engine optimisation!

When competing against other optimised sites for the same terms it is the inbound links (from other sites) that make the difference, so we assist in link building. It may take a few rounds of adjustments, new content and ongoing link building to achieve the best results although Google do not charge.

Pay Per Click listings enable a site to be listed overnight. They are paid for listings but cost only when somebody actually clicks on your advert. In competitive markets the cost per click will be higher. With correct keyword & competitor analysis to identify cost effective search terms Google Adwords can significantly increase leacds and sales when managed by and Adwords Qualified specialist. Find out more about our Pay Per Click Marketing services.