Search Engine Marketing

Search engine marketing is the use of search engines to draw targeted traffic to a web site. The most widely used search engine today is the mighty Google whose revenue has overtaken that of ITV! This is because search engine marketing is an extremely affordable and effective means of advertising providing an unrivalled return on investment.

There are two types of results which appear when you do a Google search, the natural listings and the sponsored or pay per click results (where Google make their money).

Both methods are often used together to gain maximum exposure but work in very different ways. Idealsites specialises in both.

 

To be listed in the natural listings, search engines scan the site to establish what it is about and then present your site accordingly within their search listings. However as there are so many web sites in competition your site is possibly nowhere to be seen under the search terms you would like. Idealsites first of all conducts keyword & competitor analysis to highlight where a campaign will be effective before helping you to stand out from the crowd with search engine optimisation!

Pay Per Click listings are just that, they are paid for listings but cost only when somebody actually clicks on your advert. When there are many adverts competing for the same search terms there are a number of factors which affect your ads position. With correct keyword & competitor analysis to identify cost effective search terms Pay Per Click can more than pay for itself especially if managed by an Adwords Consultant such as ourselves. Find out more about our pay per click management services.